Fairtrade doesn't provide aid or charity but works toward the goal of more equitable trading relationships between producers and consumers. By guaranteeing a fair price for coffee crops, Fairtrade ensures that farmers make a living income which allows them to feed their families and continue to grow coffee. In addition, Fairtrade helps farmers access international markets and non-predatory loans for working capital.
Fairtrade also encourages traditional low-impact sustainable farming which small coffee farmers have traditionally followed, such as organic and shade-grown practices. Fairtrade ensures their ability to continue as responsible stewards of the land.
Transfair Canada is a non-profit Fairtrade monitoring organization with a rigorous audit system which tracks products from farm to market. The Transfair logo on our coffee bags verifies compliance to Fairtrade criteria and guarantees that we paid a fair price for the coffee.
Learn more about Fairtrade at www.fairtrade.ca
Your coffee selection has the potential for powerful economic and social change. Use your power as a consumer to support Fairtrade as an alternative to the injustices of today's global coffee market.